Canopée Bretonne, août 2019
video available here.
Camille : Can you please introduce yourself?
Marine : My name is Marine, I’m 29, I’m the founder of Les Garçonnes, a brand exclusively dedicated to trousers for women.
Camille : How did you find your vocation?
Marine : After High School, I went to London. At that time, I already knew I wanted to practice manual work. An artistic vocation such as architect, painter, sculpter… I didn’t really know yet, what exactly, at that time. I attended Fashion Design School. Someone I knew was in this school and she introduced me to the educational leader. Years went by and I realised how much I liked it. How hard it was to stop practicing… and more than everything else, I truly felt pleasure doing this. It didn’t feel like a duty. I wake up every morning with joy. It feels more like leisure than work. I felt strange at the beginning, to call it a ‘job’. I graduated top of the class from school, it gave me trust and confidence about my work…
Camille : …and what about your brand ? When did it start?
Marine : One year ago (more or less), I picked up stuff from my grandmother’s cloak room. Some trousers with pleats, were too large for me but I loved wearing them. I have always been a ‘tomboy’ without shame. Many people told me : « your pants are awesome, it’s difficult to find them » or « they’re originals… », with beautiful colours and materials. Then time went by and I told myself it would be great to do something about this. My grandmother passed away and something clicks into place… I was working as a freelance for years and various brands. I never really found a brand that I really love. One day, I felt ready about creating my own brand. It was the right time. I jumped in !
Camille : What are your values as an artist ?
Marine : What I do really like is to share. In other words, every time I sell one of my creations I like to get feedback from my customers. Do you feel good ? Does it feel too tight ? Does it feel too short ? Even if it’s criticism… On the contrary it’s very constructive… As my brand is growing, the better I will get, the larger my collection will be. I will be able to answer women’s expectations on a large scale. That’s definitely Sharing… Women once told me « your pants are great, you should do something about it ». Today I answer, saying « here I am, with my creations I hope you will like it ! »
Camille : What is your main mission as an artist?
Marine : I would love my brand to remain over time. I started with ‘timeless pants’ style, for a reason. The aim is that you can still wear my creations in 20 years. And why not, granddaughters can wear them one day… Today, wearing trousers with pleats is fashionable. I wish that even out of fashion, it remains like this.
All generations wear your creations.
Yes definitely, that’s great. Both my mother and my niece wear my creations. From 15 to 70 years old it’s working. Still, I have to carry on, creating more and more, tailored to every generation and desire. Even in 10 years you can still keep it and wear it again.
Camille : What are your rituals?
Marine : With materials, it’s love at first sight. I regularly visit my suppliers in Paris. I’ve been working with them for years. They offer new materials. Touching, feeling… it’s really impulsive with the material. I see myself in it right away. I touch it and I realise how great it will be. Since I want people to feel great and comfort(able) using my trousers. In Winter, especially it should be very cocooning. I’m looking for soft and comfortable materials. Flexible and lasting at the same time. There is a true research on materials.
Camille : What makes your brand unique?
Marine : First, I’m specialised in trousers. Nowadays, more and more brands are doing mono-product. It’s clearly a new tendency. Trousers, it’s something I wear everyday. It’s a true urge, once I create, I can see myself wearing it. After that not everyone is ‘tomboy’ like me. I really want comfort. When I’m selling one of my creations, I really want to share it with my customers. What really makes a difference… it gives me joy and I want to share this joy with others. I think that’s already a great start.
Camille : Where do you get your inspiration?
Marine : More than the material, I have muses. There are important women for me… For example, I named my first five creations : Lauren Bacall, Katharine Hepburn, Marlene Dietrich, Jane Birkin… actress from the 50s and iconic women. They left their mark with their independence and appeal. They were a little tomboy but really feminine as well. Those women reflect perfectly my brand. They are also models for me, what I would like to be or what I have been in the past… I know my next creation will get the name of my grandmother it’s a little wink 😉
What was her name?
Marine: Jeanne. There are my favourites. Jeanne it’s also Jeanne d’Arc, Jane Birkin… that’s a name coming back a lot in my inspirations. I read a lot books, where I can find names of inspirational women. I will carry on that way…
La boutique Les Garçonnes, now available on Solybox.com
Video available here.
Camille : What is the meaning of Voala ?
Blanka : I mean it like, the paper is not just a simple thing. It’s a tool for expression. It’s art, space, feelings …
Pavel : For me it’s the idea that when I take a clear piece of paper I don’t think about it as a « thing » or a « product ». There will be many stories and things which will get on paper, such as in the notebook. Even notebook without guide lines. We were looking for papers that were recycled so they have stories. We try to do many things eco-friendly. The most important is that it has some story and past. Their ways of manufacturing the product, paper factory is crafting in same way for 120 years. So there are lots of stories behind the paper.
So why not just paper ? Another important idea for us and why such a form of paper notebook, it’s because this is not just a notebook, this is a diary. Where you rewrite yourself, your thoughts, your life… so you put your imprint on the paper.
Blanka : Smart people around us were telling us « they are very thick so you can’t sell it a lot », « people will buy it and never return for another one ». Then I realised he is right but I don’t care, I just want to have this big diary.
Pavel : It’s a diary for a year, for work. For a one year diary, it has something like 240 pages I don’t write a page every day but almost! By putting our imprint on the paper, either as a creator or as a user, it’s so important. You spill it with coffee, corners get weaker and so on and that’s the sign of it. That you write through, it’s not just writing letters it reflects how you hold it in your hands. Since our notebooks are not wrapped in plastic it doesn’t get super protected. So you could wet it three times with no change… Here, it all stays with you.
Blanka : When people come and pick a notebook they show me their previous one telling me « I want this one ». And it’s always something I am not able to identify. I look at it and say … « but there were something imprinted under it » so I say « you have really beautiful notebook ». Later on, I realise it’s one of ours. So, we take pictures as well, like an album of objects. It’s continual story and people but stickers on it, because they travel around the world there are full of little papers, that’s really nice !
Looking for a new notebook? Find one original and unique here (from the Flow Collection)
video available here.
Camille : Can you please introduce yourself ?
Pavel : I am Pavel, I welcome you to studio Voala. I’m here with my wife Blanka. 10 years ago we founded a graphic studio together, under a different name but today we called our brand. That’s not just a graphic studio brand Voala. We were looking for element describing us well. And that’s the element of surprise ! « Voala » !
Blanka : Voala is not correct in French however it has a bit of it…
Pavel : It’s commonly used in Czech as well. Anyway we are from Prague, we live in Letná and it’s very beautiful here, there are a lot of parks… and originally we’re from Beskydy, we were raised in mountains. We have four kids together.
Camille : What is the meaning of your brand ?
Blenka : I think it’s important to teach people things which are simple can be beautiful. I like when it’s connected to all aspects of life. Not just with things we create here. Also things I appreciate. I like when things are true, traditional and has a connection to something. It doesn’t matter if it’s furniture or food farmers. This days, it’s very easy to get everything this way and that’s great for us ! To connect with this things all the time. The craft we are putting into our notebooks has a great history in our family. Because my grand father was a printer. So when I was on highschool and university. I started to discover his work. I saw his photos from his young age in printing house where he used to work. And behind him were big stacks or papers and printing mechanism even with wooden part, in each space a different font. And I knew where my heart belonged. I know it follows thru my family line.
Pavel : I have a little thing, when I was young, I was discovering old times things. Like old box of matches, old pens and such. They had a beautiful design, originally from the 20s. There were made with excellent typography. But they were made in completely different way than things we can usually get nowadays. This means in our production we are focusing on discovering and bringing back these things that were lost in the past. On the other side this things were made properly and they were very charming, from a design perspective, which we reflect in our work of designer artist, creators with visuals. This unfluenced me as a kid.
Camille : Do you have rituals ?
Blanka : The preparation of my workplace I have to start with completely clean table really one must even clean the windows. So, it’s completely clean everywhere, then I bring all concrete materials needed. I put bonetool, brush, glue on my table. Right after, I realise that I really need to walk for two hours. All over the atelier or I go outside I walk and walk… It’s a moment of first touch. Like it’s going to begin right now, Action ! so this is whats happening to me. It’s quite strong creative moment. Moment of resistance, it’s interesting.
Camille : When did your passion started ?
Blanka : During our childhood, it was simply within us and we were just lucky you know… to dive into this and while making a living.
Pavel : We are grateful for being able to be here with you. And have a possibility to make a living for us and others coworkers as authors or guides for our clients. When an agency wants something without being able to describe it, then we are able to fully specify while react psychologically based on their behavior. We can tell what is good for them. Something between heaven and earth, it works well. I recall one important moment when we were looking for what is describing us. We put the tagline next our brand name « graphic studio with love for paper« . And it was born basically by touching for example when I’m buying clothers. I am first interested in touching the material not that I am not attracted by beautiful shirt but the final decision is based on the touch. How it will correspond with my body, with myself… Then I take a closer look at visuals, the material of the thing and fusion with my body is very important to me. Same with paper, paper is a huge world. But in the real world where papers we get to our hands, made out of usual materials feels very limited. We like paper and we want to show our clients. There are other papers, that behave and feel different. It can happen that you take paper in your hands and get very emotional you have good feeling.
Blanka : The « paper sample book » looks like this (check the video) with original materials, fresh colors, structures… My 3 years old daughter, when she saw it at home, she loved it ! I couldn’t understand how a 3 years old child could sit with it and describe what she felt. She said, she felt sun and clouds but she also stopped at some of these pages to touch them and feel it. It’s something different with different structure and it’s a moment when we can get to know the person we are dealing with.
Looking for a new notebook? Find one original and unique here (from the Flow Collection)
The Artist Atelier is a good place to start with. I always enjoy visiting new atelier. I’m curious about every aspect of it. This is where you get inspired by new techniques and rituals…
I think it’s the perfect place to discover the true value and method of an artist. The shop and a close look at the products, it’s not enough for me.
Here, let’s make a tour of Ema Mamisu Atelier from the Shop to the back side of the workplace!
Boutique Solybox, where you can find all Ema Mamisu creations.
Camille : Can you please present yourself ?
Bára (Ema Mamisu) : I am from Prague, I founded this company in 2013, alone. After one year Petra Maskova joined me. She is right now on maternity leave. So I’m alone in the business for now. Sometimes some assistants come help me, when needed.
Camille : What is the meaning of your brand ?
Bára (Ema Mamisu) : We want to make beautiful and useful products. The most important thing is « good functioning » and « good to use ». Things need to be solid in order to last long, at the same time they are unique and interesting, so when people hold them in their hands their heart is pounding with joy, when using it.
Camille : What are your main values at Ema Mamisu ?
Bára (Ema Mamisu) : At first place, it’s the function of the product. When I create something it must be functional to the maximum. Sometimes I add an esthetic value but it’s really important to be mainly functional.
Camille : Do you have rituals during the process of creation ?
Bára (Ema Mamisu) : First I need to clean my working area before I start to work. I like it when it’s clean and I like to listen to audiobook during the process of creation. I play audiobook and I began. Which genre ? Like detective most of the time. Sometimes when I’m listening to them the dark atmosphere of the genre is taking place around me. I compensate it, with colours of dots, and other tenderness. I remember one moment, I was listening to a dark and uncomfortable book while painting small little dots on the cups. Which were also very small. They were very cute afterwards ! It was the biggest contrast in what was going on. I like to listen to Maigret. I know him a lot. So only from time to time. Plus, I like new detective stories coming out, mainly Scandinavian. Yes also Jo Nesbo but not as much !
Camille : Where do you find your inspiration ?
Bára (Ema Mamisu) : Definitely not from detective audiobooks. Much more from everything around me. When I see some interesting things, even from another specialization. I’m going through different magazines, about Home or Design. There I collect inspiration in shapes and decoration. Sometimes in the nature as well but nature is not good inspiration for practical products. But when I create things, in oven working with wood, yes. I remember once I wanted to create a vase that look like a wasp nest. Colours, structure and shape included. I haven’t been able to realise it yet !
Camille : When did you started Ema Mamisu ?
Bára (Ema Mamisu) : It was around 2012. My job at the time didn’t worked well for me. Intern relationships included and the impulse was that I was fired… So I realized now it’s time to start and stop finding excuses, on why I can’t.
Camille : What is the authenticity of your products ?
Bára (Ema Mamisu) : Our authenticity is in the preparation of our materials. We make it ourselves. Not that we mix the glaze as someone else, but we mix it on our own way and from there we mix everything we need plus we are mixing other things than just glaze ! That’s what I think is making us unique. In ceramic there is infinite spectrum of colours that you can make, depending on which glaze you may use. Each glaze look different on various materials. So it’s in combining glaze with materials it can make you special because nobody else knows the ingredients. We can keep our originality. Plus, we are doing the procedures. Unless you put it into the mold you can’t copy it. Huge big part of the products is handmade work. For example, the finger-pressed bowl, which I offer on Solybox (here)… this bowl I press it with my fingers which is my specific shape. Since everybody has a different shape. Finger pressing by another person look different. Then there is quite a long process of creation. And it’s not easy to discover how to make it…
Camille : What is your favorite part of the creation process ?
Bára (Ema Mamisu) : Definitely inventing the product in my head when I got the idea and I’m thinking on how to compile it. Then, I love the part when I shape it on the wheel that’s quick procedure, nothing that much creative. But then comes the second stage when the product becomes dry and I need to finalize it adding details and finalize the shape ! That’s the moment when I’m finally creating. Of course, when I’m opening the oven and it’s done perfectly, I see the final result. That’s the cherry on top of the cake.
Camille : Do you have favorite artists ?
Bára (Ema Mamisu) : form international artist Lucie Rie that dedicated her life to ceramic from her youth ’till her death with a very interesting style and from Czech artist which I know, Martin Hanus who’s autodidact, he works in South Bohemia. He uses wood-fired oven. His attitude to life and ceramic is very sympathic. So everytime when I’m talking to him, he’s very inspirational. I think many products we create, exist thanks to him because I was at his workshop. plus Martin Hadrava who works with him. He is a source of technology somehow.
Camille : How was the beginnings ?
Bára (Ema Mamisu) : At the beginning I was working from home. I was going to workshop to « burn » the products. But you can’t do it for a long period of time because ceramic creates a lot of dust and dirt so we were looking for a place. We set up a budget and we wanted some size and my demand was to have the place in Létna because I live here. So I have it close to work. We were searching for something and we found with this amazing big window. It was clear since we wanted a shop in here.
The Boutique Solybox with all Ema Mamisu creations, is here.
One of her latest creation : Ceramic plate, blue is the new black
I’m glad to introduce you a new artist, this week on Solybox. Ema Mamisu is a Ceramic Business founded by Barbora Diduchová.
Their name is not a coincidence. When Czech kids are learning their language, in their beginnings, they must work on pronounciaiton. Like in any over languages. They have to repeat sentences. They say « Ema ma maso », which litteraly means « Ema has meat ». So Ema Mamisu means « Ema ma misu », « Ema has a bowl » !
Barbora created Ema Mamisu in 2013. She has a background in pottery and porcelain. Petra joined right after the creation, adding her knowledge in design. Each of their product is Unique.
This is why I felt in love with their ceramic at the first place. I’m very proud to have them part of Solybox. Enjoy !
Find out more about Ema Mamisu and her creations here (Boutique Solybox).
One of her latest creations
L’atelier d’un artiste est toujours un bon endroit où commencer. J’apprécie toujours visiter un nouvel atelier. Je suis curieuse par tous ses aspects. C’est là où vous pouvez trouver de nouvelles sources d’inspiration entre les techniques et les rituels qu’on y trouve…
Je pense que c’est le meilleur endroit qu’il soit pour découvrir les véritables valeurs et méthodes de l’artiste. La vitrine et les produits, en soi, ce n’est pas suffisant pour moi.
Ici, faisons le tour de l’atelier d’Ema Mamisu du magasin aux coulisses !
Bára (Ema Mamisu) : Je suis originaire de Prague, j’ai fondé cette entreprise en 2013, seule. Après un an, Petra Maskova m’a rejoint. Elle est actuellement en congé maternité. Donc je suis seule dans l’atelier pour le moment. Parfois, des assistants viennent m’épauler.
Camille : Quel est le sens de votre marque ?
Bára (Ema Mamisu) : Nous créons des produits esthétiques et pratiques. Pour moi le plus important c’est le fonctionnement. Le produit doit être pratique à utiliser. Ce doit être aussi suffisament solide pour durer dans le temps. En même temps, ils sont uniques et captivants. Lorsque les gens ont le produit dans les mains, ils ont la « joie au coeur » en les utilisant.
Camille : Quelles sont vos valeurs ?
Bára (Ema Mamisu) : À première vue, c’est la fonction du produit. Lorsque je crée quelque chose ce doit être fonctionnel au maximum. Parfois, j’y ajoute une valeur esthétique. C’est très important d’être surtout fonctionnel, au maximum.
Camille : Avez-vous des rituels pendant la création des produits ?
Bára (Ema Mamisu) : D’abord, j’ai besoin d’un espace de travail propre, avant de commencer à travailler. J’apprécie quand c’est propre au début. J’aime écouter un livre audio pendant le processus. Donc je lance un livre audio et je commence…
(Camille) Quel genre ?
Du genre détective, la plupart du temps. De temps en temps en les écoutant l’atmosphère sombre du genre prend place dans la pièce alors je compense avec des couleurs et autre tendresse que je peint sur les tasses par exemple. Je me souviens d’une fois, j’écoutais un livre sombre et inconfortable tout en peignant des petits points sur les tasses, qui étaient très petits onc il étaient très mignons par la suite. C’était le plus grand contraste qui pouvait avoir lieu dans la pièce. J’aime écouter l’auteur Maigret. Je le connais beaucoup donc seulement de temps en temps. Puis, les nouvelles histoires détectives qui sortent dans en librairie principalement scandinaves. Jo Nesbo aussi mais pas autant.
Camille : Où trouvez-vous l’inspiration ?
Bára (Ema Mamisu) : Définitivement pas les livres audio. Bien plus de tout ce qui m’entoure lorsque je vois des choses intéressantes même dans un autre domaine. Je vais à travers différents magazines, par exemple la décoration ou le design. Et de là je collecte des idées dans les formes et la décoration. Parfois la nature, mais ce n’est pas toujours la meilleure source d’inspiration pour les produits pratiques. Lorsque je crée des choses dans un four traditionnel fonctionnant au bois, oui. Je me souviens d’une fois, j’ai dessiné un vase qui ressemble à un nid de guêpes. Couleurs, structures et formes inclusent. Je n’ai pas pu le réaliser encore !
Camille : Quand avez-vous commencé votre marque ?
Bára (Ema Mamisu) : C’était aux alentours de 2012. Mon travail à cette période, ne marchait pas très bien pour moi. Relations professionnelles inclusent. L’impulsion a été mon licenciement… Donc j’ai réalisé qu’il était temps de commencer et d’arrêter de trouver des excuses.
Camille : Quelle est l’authenticité de vos produits ?
Bára (Ema Mamisu) : Notre authenticité réside dans la préparation que nous faisons au préalable. Pas que nous mixions la glaçure comme les autres. Mais nous mixons tous les éléments, nous-mêmes. Ainsi, nous mixons tout ce dont nous avons besoin. Puis nous y ajoutons d’autres choses en plus. Je pense que c’est ça qui nous rend unique. Il y a une infinie possibilités de couleurs que vous pouvez faire en céramique. Cela dépend de la glaçure que vous utilisez. Chaque glaçure est différent sur divers matériaux. Donc en combinant la glaçure et les matérieux, ça peut vous rendre spécial. Et personne ne peut mixer les mêmes couleurs. Car personne d’autre ne connaît les ingrédients. On peut ainsi garder notre originalité. Puis nous faisons les procédures. À l’exception de le mettre dans un moule, vous ne pouvez pas le copier. Parce que la majeur partie est fait à la main. Par exemple, le bol pressé avec mes doigts un produit que j’offre sur Solybox (ici)… ce bol je le presse avec mes doigts et c’est spécifique à ma taille. Puisque que tous ont différents formes de doigts. Fait par une autre personne le résultat sera différent. Après, il y a un long processus de création. et ce n’est pas évident de savoir comment le faire…
Camille : Quelle est la partie favorite dans le processus de création en céramique ?
Bára (Ema Mamisu) : Pour sûr, inventer le produit dans ma tête. Lorsque j’ai l’idée en tête et que je réfléchis à comment le compiler dans la réalité. J’aime lorsque je fais la forme principale sur le tour. C’est une procédure plutôt rapide. Rien de très créatif mais après arrive la deuxième partie. Lorsque le produit est sec j’ai besoin de le finaliser ! En y ajoutant détails et en définissant la forme finale. C’est véritablement où je commence à créer. Bien sûr lorsque j’ouvre le four et c’est prêt et je vous que ça a bien fonctionné, ça c’est la cerise sur le gâteau.
Camille : Avez-vous des artistes favoris ?
Bára (Ema Mamisu) : des artistes internationaux Lucie Rie, qui a dédié s vie entière à la céramique. Dès sa jeunesse et jusqu’à sa mort. Avec un style très intéressant. Puis des artistes tchèques, que je connais, Martin Hanus qui est autodidacte il travaille dans le sud de la Bohème et il utilise un four qui fonctionne au feu de bois. J’aime sa vision de la vie et de la céramique. Donc à chaque fois que je lui parle, c’est très inspirant. Je pense beaucoup de produits que nous créons existent grâce à lui car j’ai assisté à ses ateliers. Puis, il y a Martin Hadrava qui travaille avec lui. c’est une source de technologie curieusement.
Camille : Comment étaient les débuts ?
Bára (Ema Mamisu) : Au tout début je travaillais de chez moi. Je me rendais aux ateliers pour faire cuire les produits. Mais c’est difficile de rester comme cela longtemps. La céramique, ça fait beaucoup de poussière. Donc nous recherchions un endroit avec un budget fixe. Et nous voulions une certaines surface. Ma condition était le quartier de Letná parce que je vis ici donc je suis proche de mon lieu de travail. Nous avons fini par trouver ici, avec cette incroyable grande fenêtre. C’était clair vu notre souhait d’avoir un magasin.
Retrouvez la Boutique Solybox dédiée à l’artiste Ema Mamisu, ici.
Une de ses dernières créations… disponible ici.